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Being authentic will attract haters, but its worth it Being authentic will attract haters, but its worth it - On Wednesday, a wonderful Parentpreneur in our Community Facebook Group highlighted an article in the Daily Mail that complained about a ‘booming trend’ of ‘Slummy Mummies’: So I read it. I agreed with Juliette. It is a nasty article that names and (attempts to shame) six fantastic women who are using humour and honesty to help others deal…

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Why most entrepreneurs end up going back to the drawing board - Building a successful startup business isn’t simple or quick! You are going to need to change a lot as you go along. Over time, you’ll learn what customers need, what they value, and what they’ll be willing to pay. The business you start out with will be unrecognisable against the business you end up with.…

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Why getting your first sale is key - Without paying customers your business cannot succeed in the long-term. Yet it’s likely when you first start your business you’ll start by spending money (not earning it) on: Website domains and hosting Phone calls Travelling Computer and software Training Stationery You’ve probably got a little money saved to start with, and can probably find more…

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Why successful Parentpreneurs are really beneficial for humanity - For every startup success story out there, there are so many more that have come crashing down. In fact as stated in our article “Why entrepreneurs fail” 9 out of 10 startups fail! Unfortunately the appallingly low number of successful entrepreneurs is not just bad for entrepreneurs, but it is bad for our society and…

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What is a good strategy for an entrepreneur What is a ‘good strategy’ for an entrepreneur? - Many entrepreneurs do not even know what a strategy is, never mind a “good” strategy so it is not surprising that so many get lost in this process. The definition of a strategy is: “A plan of action designed to achieve a long-term or overall aim.” Creating a strategy should simply help you identify where…

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Why being a Parentpreneur is a really good thing for you and your family Why being a Parentpreneur is a really good thing for you and your family - A lot of articles (including my own!) focus on the risks, downsides and dangers of entrepreneurship, as it pays to make well-informed decisions. However, if you are going to get started you need to be clear on your motivation so when I talk to wannabe Parentpreneurs, I often ask them for the main reason(s) they…

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Why most entrepreneurs fail Why most entrepreneurs fail - Did you know that most entrepreneurs fail because they create a product that no one wants? That’s right. They create something that they thought was a great idea but unfortunately people didn’t want to buy it… This problem is bigger than people think As quoted by this Forbes article by Neil Patel, 9 out of 10…

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How can you make progress with your business when your kids are sick? - I’m always filled with dread when I get the too-early-in-the-day call from my child’s nursery. It normally means my child is sick and needs to be picked up, and my plan for the day put down the toilet. If its a stomach bug, the next 3 days (as a minimum) will be dedicated to changing…

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3 things you should do for your business this December - As we approach the end of 2016, some businesses (high street retailers for example) are at their busiest time, but for most business owners things are starting to get quiet. As a result, its tempting to start to sit back and feel like there is little they can do for their business before the end of…

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5 lessons for parentpreneurs from Aleksandra’s exit from ‘The Apprentice’ - In a first for ‘The Apprentice’, one candidate has walked away from the show before they’d even been began working on the week’s challenge. In the BBC show, broadcast on 27th October 2016, Aleksandra King left the process, saying that she disliked the blame culture and felt the lack of work-life balance was unacceptable. Despite Lord Sugar suggesting she “couldn’t…

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6 reasons I’m crazy excited about the Parentpreneur Accelerator Party - On the 20th October, we’re having a party for Parentpreneurs. I am super excited about this, so I want to share with you 6 reasons why I am looking forward to it so much. 1. David and his “first sale” success David’s journey with Parentpreneur Accelerator has been slowed more than some, by having other…

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Good Recruitment is like Good Marketing - On a recent #AskAlexis I was asked about how I hire A-players, and how important hiring is. Hiring the right people into your business is one of the most important things that you need to do well as an entrepreneur. Staff are normally your biggest cost by a long way, and leveraging them effectively is…

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Why a ‘great idea’ will kill your business and destroy your family - Hi, I’m Alexis Kingsbury, the founder of the Parentpreneur Accelerator. I’m a serial entrepreneur, having built successful startups in a variety of areas, including an online software business (Spidergap.com) that provides me with financial freedom. I’m also a lucky husband and proud dad, and now I help other ‘Parentpreneurs’ like me to achieve their dreams…

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Is your startup stuck in this catch-22? How to solve a complex problem without your startup having funding or a team - In the Parentpreneur Accelerator Community Group, Nathalie asked a fantastic question… “My startup aims to solve a very complex problem that no one else has solved. How can I do this without a team or funding?” Nathalie faces a classic ‘catch-22’ for a startup. She explained that the problem she wants to solve needs significant resources (software developers, research etc.) so she…

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Lots of social media icons #100WastedWeeks – When to use social media in your startup business - Most entrepreneurs do social media way too early. They spend ages on getting followers, sharing content, retweeting, building and managing groups… and then wonder why money doesn’t flood in. They aren’t stupid. Thousands of social media experts, courses, workshops, presentations and articles tell entrepreneurs that “you have to be on social media”. Google has 480 million results for…

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BBC - EU Referendum results What the Brexit ‘Leave’ result will mean for you as a Parentpreneur - Today I have woken up to a terrifying result. In the UK’s EU Referendum, the UK has voted to leave. I believe that sadly issues like immigration and national identity have trumped issues on the economy and integration. I like to think that if David Cameron had ever thought this was a possibility, he wouldn’t…

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When to create your branding #100WastedWeeks – When to create your branding - “Hey Alexis, I really value your feedback, would you mind giving your view on which of these logo designs would be best for my startup?” This is a common request I get from friends, customers, and members of my Parentpreneur Accelerator Community. I am flattered that these entrepreneurs value my opinion… however I don’t have…

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100 Must-Dos for a Startup Business #100WastedWeeks – WHEN to do those 100 ‘must do’ startup jobs - As an entrepreneur, you are bombarded with 100s of things you ‘must do’ to make your business successful. Whether it’s registering all the domain names close to your business name, posting on social media 8 times a day, writing twice a week for your blog, or going out networking, the advice out there always seems…

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The roadmap for a successful Parentpreneur - Would you like to know the winning strategy for your startup business? It starts with understanding this simple roadmap for startup success, which looks like this: Too many startup businesses attempt to go straight to the 3rd stage, thinking that they need to go straight for “Financial Freedom” by paying for Facebook ads, using scalable…

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How to connect with your audience in the first 30 seconds of your pitch How to connect with your audience in the first 30 seconds of your pitch - Are you preparing to present your product/business to customers and/or investors? The start of most pitches SUCK. They don’t connect with the audience, and come across as either sales-y, boring, or just amateur. This sends investors to sleep, and puts customers on-guard. The funny thing is… there is actually a really simple trick that avoids…

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