011: Sophie Edginton – the power of getting specific on your target customer and what you help them to do

Podcast Artwork - 011 - Sophie Edington


In this episode I’m joined by fellow Parentpreneur, Sophie Edginton, founder of the Dinner Set.

I’ve had the pleasure of working with Sophie through my startup accelerator program to help her find product-market fit, and am now helping her to prepare to scale her business.

She’s had a lot of useful experiences that I’m looking forward to sharing with you – particularly around getting clear on who your ideal customer is.

In this interview, we cover how Sophie completely changed her product and suddenly got customers a result, Why you need to get super specific on your target customer and why for Sophie that meant busy social women who love the recipes of Ottolenghi. We also cover how to cope when kids go sick, and how to move your business forward even when you have very little time.

This episode will be particularly useful of you if you are considering making the leap to become an entrepreneur, or perhaps in the early stages while trying to find the right customer, product or business model for you.

Resources mentioned in the interview

  1. Sophie’s business: The Dinner Set
  2. Study: Importance of friendships on our health (William Chopik, Michigan State University)
  3. Parentpreneur Startup Accelerator (PSA) Program
  4. Parentpreneur Accelerator Community on Facebook
  5. Free resource: Perfect week exercise
  6. Quote: “I ask myself, if I had 10 minutes, what’s the best thing I can do to move my business forward?” (Sophie Edginton)
  7. Book: Lean Startup (Eric Ries)
  8. Alexis’ Webinar: Getting started with your startup
The Parentpreneur Accelerator Podcast_sm

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About The Author

Alexis Kingsbury

Alexis is founder of the Parentpreneur Accelerator and Making Greatness Ltd. He is a serial entrepreneur, with experience creating start-ups in a variety of areas, particularly in SaaS and EdTech. He is also a lucky husband and proud dad, and now helps other 'parentpreneurs' like him to achieve their dreams of having successful businesses, making a difference in the world, and spending time with the people they love.

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