If you're launching a new business, or a new product, you need to set a price.
However, setting the wrong price will undermine all your hard work to create an awesome product.
Set prices too high and you'll put customers off. Too low and you'll struggle to make a profit.
Sadly many entrepreneurs end up setting a price that is no better than picking a random number. As a result, they can end up trapped in the business, unable to grow it, or unsure of whether their price is the reason they aren't getting sales.
That’s why you need a proven, repeatable way to set prices.