How to increase training attendance using ‘urgency’

How to increase training attendance using ‘urgency’

In a previous post I introduced the 3-Step model that you can use to improve training attendance. In this post I’m going to delve into one very specific part of the model that helps us to “create DESIRE”: ‘Creating urgency’. Why you need to “create DESIRE” for your courses Employees choose to attend training courses based on the results…

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How to use social proof to increase training course attendance

How to use social proof to increase training attendance

In a previous post I introduced the 3-Step model that you can use to improve training attendance. In this post I’m going to delve into one very specific part of the model that helps us to “create DESIRE”: ‘Using social proof’. Why you need to “create DESIRE” for your courses Employees choose to attend training courses based…

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3 common mistakes that make it harder to fill spaces on training courses

3 common mistakes that make it harder to fill spaces on training courses

Filling training courses is important, and failing to do so will result in the decline of L&D. So, here’s three common mistakes to avoid when attempting to get employees to register on your courses. 1. Focusing too much on what the course covers, rather than the benefit attendees receive Often it’s tempting to explain to employees exactly…

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Why measure training attendance?

Do you measure training attendance? There are lots of ways to do it. For example, you might measure development resource take-up/attendance as: % of people that attended vs. places you want to fill % of people that attended vs. number that registered # of people that attended courses this month vs. target / previous month %…

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What destroys L&D’s ROI faster than anything else

This article originally featured on TrainingZone.co.uk, where it received over 1,000 views. Return on Investment (ROI) is super important for businesses, and individuals too. It makes sense – we care whether the amount of value we receive for an investment of time and/or money is ‘worth it’. Following the recession, many organisations are now busier…

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