In this lesson, you'll learn how to motivate your staff to register on courses, sky-rocket attendance levels and show your bosses real results.

These lessons are led by Alexis Kingsbury (founder of Making Greatness), with input from special guest, Jon Kennard (Editor of TrainingZone.co.uk).

1. The impact of poor training attendance

2. Overview of the DNA Model

3. Step one: DESIRE

4. Social proof (Deep-dive into DESIRE)

5. Step two: NETWORK & NURTURE

6. Step three: AMPLIFY

7. Case Study (putting 'DESIRE' into practice)

8. Putting the DNA Model into Action

9. Q&A