017: Hermione Way – from Head of European Comms at Tinder and high-tech vibrators to brand consulting for start ups

In this 17th episode of the podcast I chat with fellow Parentpreneur Hermione Way. Hermione has enjoyed a vibrant career founding and running startups, writing blogs and creating TV shows as well as always being at the pulse of new technologies.

She recently left her role as Head of European Comms at the leading matchmaking app Tinder.

Hermione now utilises her vast knowledge and experience from the business world as a consultant to numerous startups in the UK and internationally, helping to represent and grow their brands.

In this episode, we explore Hermione’s eventful background, what she has learned along her entrepreneurial path and how she balances life with her young daughter and husband against her own business and ambitions. Tune in to gain expert knowledge on how to get your brand in front of your target audience.

Warning: Hermione is a passionate person, and uses the occasional swear word that may not be appropriate for younger listeners. (So you might want to put some headphones on!)

Links to resources mentioned in this episode:

  1. Hermione Way Accelerator and Consulting
  2. Hermione’s Brain Facebook Community
  3. Property Simple
  4. Vibease
  5. Tinder
  6. Facebook Messenger
  7. Gmail
  8. Ideaflip
  9. Canva
  10. Buffer’s blog
  11. Tim Ferris
  12. Seth Godin
  13. Richard Branson
  14. Shaa Waasmund
  15. “My husband is the co-founder of my child” (Hermione Way)


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About The Author

Alexis Kingsbury

Alexis is founder of the Parentpreneur Accelerator and Making Greatness Ltd. He is a serial entrepreneur, with experience creating start-ups in a variety of areas, particularly in SaaS and EdTech. He is also a lucky husband and proud dad, and now helps other 'parentpreneurs' like him to achieve their dreams of having successful businesses, making a difference in the world, and spending time with the people they love.