In this episode, I interview Arfa Iqbal – a digital marketing expert with more than 7 years of experience in direct response copywriting and digital marketing, as well as being a published author and single mother of two boys aged 13 and 8.
Arfa is currently the Global Project Manager for Pure Matrimony – a niche matrimonial service which helps practising Muslims get together and stay together. Her primary role is in the marketing and operational side of the business where she manages a team of 10 all from the comfort of her home office.
In this interview we delve deep into how to write great copy that engages your target audience and gets your ideal customers to take action. We also explore Arfa’s experience of balancing looking after her two boys whilst freelancing, how she moved from being a ‘freelancer’ to being an entrepreneur, and how she got through a difficult time in her life after her divorce when her social circle turned their back on her.
Resources mentioned in the episode:
- Podcast: Family Matters (Pure Matrimony)
- Tool: Infusionsoft
- Copyhackers.com
- John Carlton’s Kick-Ass Copywriting Secrets of a Marketing Rebel
- Arfa’s course on how to understand customers – Use this code to get 20% off: parentpreneur
- Digital Marketer blog (Ryan Deiss)
