In this episode, I speak with Catherine Watkin, an entrepreneur and sales expert with over 19 years of experience getting clients to say Yes, without being overly salesy. Catherine and I discuss how be authentic to your own values and get amazing results.
Catherine now passionately teaches entrepreneurs how to ‘sell from the heart’ – structuring their offer in so that it is irresistible, yet leaves the buyer feeling respected and like they made their own mind up rather than pushed into a decision. She has her own sales training and coaching company (see www.catherinewatkin.com).
Many entrepreneurs (myself included) struggle with sales, so I’m delighted to share Catherine’s interview containing lots of useful tips to put in to practice immediately.
If you are keen to improve your selling skills whilst staying true to your values, this episode is for you.
Resources mentioned in the episode
- Selling from the Heart (Catherine’s site)
- Lucky Bitch
- Tap into your success
- Book: Book yourself solid (Michael Port)
- Book: Steal the show (Michael Port)
