033: Bryony Thomas – how to understand what your customers want and need

In this episode, I speak to Bryony Thomas, entrepreneur and author of award-winning book Watertight Marketing, a fantastic book that helps small business owners get calm control of their business growth.

Before founding Watertight Marketing, Bryony held a series of Marketing roles including 3 years as Director of Marketing Operations at Experian. She’s been running her own businesses since 2008, and now uses her public speaking and coaching programmes to show businesses and entrepreneurs how to make marketing pay.

In this episode we discuss ‘how to really understand what your customers want and need’.

Specifically, we cover what questions we need to ask, how to ensure we collect sufficient input from our target customers, and how we should be using what we learn.

Resources mentioned in the episode:

  1. Book: Watertight Marketing (Bryony Thomas)
  2. Book: All Marketers Are Liars (Seth Godin)
  3. App: Blinkist
  4. Book: Daily Greatness Journal (Lyndelle Palmer Clarke)
  5. Bryony’s website: Watertight Marketing
About The Author

Alexis Kingsbury

Alexis is founder of the Parentpreneur Accelerator and Making Greatness Ltd. He is a serial entrepreneur, with experience creating start-ups in a variety of areas, particularly in SaaS and EdTech. He is also a lucky husband and proud dad, and now helps other 'parentpreneurs' like him to achieve their dreams of having successful businesses, making a difference in the world, and spending time with the people they love.

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