042: Leona Baker – a winning subscription startup

From jewellery and thrifting to tea shops, and now a monthly subscription of fun! My guest this week has enjoyed a colourful career in the entrepreneurial world. Let me introduce you to Leona Baker, founder of the Lucky Dip Club who deliver a monthly confetti cannon of colour and entertainment to letterboxes around the world.

Leona lives her passion through her business by creating wicked products that bring out the playful in adults and children alike.

Leona has 1,000s of women subscribing as part of her Girl Planet community, and by sharing her incredible imagination has built a following of over 60,000 Instagram followers.

Listen up to learn more on how she runs a creative startup, grows and engages her following, gets to spend quality time with her daughter Lola, and how she made some extreme changes in her business when things got too tough.

 

Links to resources mentioned in the episode:

  1. Lucky Dip Club
  2. Podcast episode 007: David Walker and the brand protection toolkit
  3. Member organization: Acid
  4. DIFTK Facebook
  5. Podcast episode 008: Francesca Tortora – Doing it for the kids
  6. Breastfeeding Facebook groups
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About The Author

Alexis Kingsbury

Alexis is founder of the Parentpreneur Accelerator and Making Greatness Ltd. He is a serial entrepreneur, with experience creating start-ups in a variety of areas, particularly in SaaS and EdTech. He is also a lucky husband and proud dad, and now helps other 'parentpreneurs' like him to achieve their dreams of having successful businesses, making a difference in the world, and spending time with the people they love.

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