059: Karolina Barnes – the power of storytelling

This week I interview Karolina Barnes, the creative director and editor in chief of ESTILA Studio and Bookazine, a British lifestyle magazine that specialises in telling powerful stories of independent designers and brands and has over 150,000 visitors per month.

Karolina has been involved in business from her teens when her parents started a family distribution business, building it from zero to 8 million euros per year. After gaining her degree in economics and business studies, she started her own businesses in various industries.

In 2013, after closing down her business and going through radiotherapy for treating meningioma (benign brain tumour), she retrained as an interior designer and two years later founded ESTILA with a mission to empower creatives to share their business stories while highlighting British design, craftsmanship and innovation within creative industries.

Apart from ESTILA, she also runs a community of creative business founders where she teaches them on how to approach branding, PR and marketing through the power of storytelling and is a speaker and charity ambassador.

In this episode, we’ll discuss:

  • How Karolina found purpose for her business, product and life in general
  • The power of storytelling within a business
  • The importance of diversification and partnerships / and building businesses with solid foundations for tomorrow
  • Her work with the Brain Tumour Charity and brain cancer awareness following her diagnosis and treatment

Resources mentioned in the episode:

Are you an experienced Parentpreneur with an interesting story to share? Or do you know of an awesome Parentpreneur with valuable expertise who would like an interview?

If so we’d love to hear from you! Please send a summary and links to our producer on support@parentpreneur.com

Thank you!

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About The Author

Alexis Kingsbury

Alexis is founder of the Parentpreneur Accelerator and Making Greatness Ltd. He is a serial entrepreneur, with experience creating start-ups in a variety of areas, particularly in SaaS and EdTech. He is also a lucky husband and proud dad, and now helps other 'parentpreneurs' like him to achieve their dreams of having successful businesses, making a difference in the world, and spending time with the people they love.

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